The gold face mask trend has been a long-lasting one in the world of Instagram beauty. We help you find the perfect one for your skincare needs.

As unusual as it sounds, gold is slowly making its way into makeup products and skincare formulas, with proven results. Though the concept of gold in a face mask formula is new, there are indications that gold has been complexion perfecting options in traditional Chinese, Indian, and Arabic medicine since 2500 B.C.

The latest sheet-mask technology is fused with the ancient healing qualities of gold to create a product that is certainly more than just a highly photogenic Instagram craze.

Gold contains skin-moisturizing properties that can help to preserve the skin's natural luminosity and enhance suppleness. The face mask treatment has found a fan base among celebrities who like to choose a liquid gold facial to get the 'glittering radiance' look.

Celebrity aesthetician Mimi Luzon says she uses a 24K Magic Gold Recovery Facial to help models’ skin to have that healthy glow. Of course, the use of skincare ingredients like AHA, retinol and the like is not out of fashion. Supermodels Naomi Campbell, Irina Shayk, Shanina Shaik, Bella Hadid, and Alessandra Ambrosio are among the Instagram celebrities who reportedly use the 24-karat gold facial and other ingredients.

Another Instagram celebrity, Israeli model Bar Refaeli, says she's a huge fan of a 24-carat liquid gold facial to help stimulate production of skin cells for a luminous look. Judging by her Instagram feed, she's looking amazing with her glowing complexion!

As the dazzling moment of the annual Victoria's Secret show approaches, models indulge their skin in the epitome of luxury—exquisite gold treatment masks for an unparalleled radiance! Judging by their social media posts, they all look their absolute best!

Kim and Kourtney Kardashian reportedly absolutely adore it and claim it's the greatest express luxury treatment on the market! Don't you just get the feeling that their complexion is silky smooth just by looking at a picture?

Benefits of Gold Face Masks

Celebrities and Hollywood stars love to take some time out of their busy schedules and pamper themselves with luxurious face masks - whether it's to relax or get ready for a big red carpet event!

A good face mask with gold is said to remove toxins, repair any damage from pollution, and improve the appearance of age spots.

Corrective anti-wrinkle masks with gold leaf often use peptides that reduces wrinkle depth and relaxes face muscle tension. Good corrective anti-wrinkle masks containing gold leaf not only look cool in a selfie but they actually transform your complexion!

Among the products in highest demand are gold creams, eye masks, and face masks. These products contain liquid gold or nanoparticles of gold.

The face mask is usually applied for about 15 to 20 minutes, and then the rest is massaged into the skin so that their nutrients are more readily absorbed for an immediate 'lift'.

Gold mask formulas are designed with nourishing ingredients to support cell renewal for your skin. The result is a healthy-looking, deliciously smooth complexion with reduced fine lines and wrinkles and a softer feel.

A major plus of gold-infused treatments is that they can be done in less than a 60-minute session and the effects last for up to a week. It’s definitely a good choice for you to try!

We found an all-inclusive list of products packed with ingredients that are designed to help your skin cells renew and regenerate!

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White Naturals 24K Gold Facial Mask

 The 24K Gold Facial Mask by White Naturals will help you moisturize your skin and restore its elasticity once again!  This is an anti-aging facial treatment mask that will increase your collagen production and make your skin smoother and firmer. Reduce inflammation and diminish acne scars with this transformative treatment. People are bound to notice how rejuvenated and refreshed you look!

How to Use

Begin your at-home mask ritual with a gentle brush application of the gold. Wait 20 minutes and then rinse off. You will love the results!

I love doing this mask at least once a week. It just refreshes my skin. I am outside in and out in AZ summer weather, and I need all I can get. Definite try. - Amazon Customer

Peter Thomas Roth Mask

Enriched with 24K Gold and Colloidal Gold, this opulent anti-aging treatment diminishes fine lines and wrinkles, unveiling smoother, firmer, radiant, and revitalized skin. Experience lifted and firmer skin with an opulent glow.

How to Use

Apply a generous layer to clean skin 2 to 3 times a week. Leave on for 5 to 10 minutes. Rinse with warm water.

There's been a nice change in how "fresh" my skin looks...which is wonderful since I don't use foundation on a regular basis. My skin looks plumper, some of the fine lines (including under my eyes) have seemed to disappear, and there's a bit of a glow that wasn't there before... - Amazon Customer

Cedlize Under Eye Collagen Patches, 24K GOLD ANTI-AGING MASK

Introducing the 24K GOLD energizing eye recovery tanner gold mask - your solution to tired eyes, fine lines, wrinkles, dark circles, under-eye puffiness and loss of firmness!

This luxurious treatment provides everything your eye skin needs to be healthy, giving you a youthful and refreshed appearance. Say goodbye to your tired eyes and achieve a radiant and youthful look with this mask! It also contains hyaluronic acid and collagen, which provide instant and long-lasting hydration to the skin around your eyes.

How to Use

To use, clean your eyes with warm water and dry. Place the eye mask close to the skin around your eyes and leave on for 15-20 minutes. Remove the eye mask and gently massage the skin around your eyes.

"...  these are a must have! I’ve tried very expensive ones that claim to work like Botox and they did nothing! You won’t regret this purchase (of 24K gold facial mask). Just make sure you’re buying from the company here, not a third party."
Huesitos- Amazon Customer

Majestic Pure Dead Sea Mud Mask and 24K Gold Mask Bundle

This luxurious 24K Gold Mask is formulated with ingredients known to help reduce the appearance of fine lines and wrinkles, making it perfect for dry and mature facial use. Nourish, hydrate, and revitalize your complexion with this expertly crafted masks.

It comes in a bonus pack with Dead Sea mud that is a popular choice for those looking to improve their facial care routine for a healthy and radiant appearance.

How to Use

Before using any one of these products, rub a very small amount on the inside of your elbow area to test for any allergic reaction. Avoid contact with eyes, keep out of the reach of children, and consult with your health care provider before using if you are pregnant!

They work well for all skin types, so whether you're using them at home, you're sure to love the results!

"I use the charcoal mask more than the gold mask. I use the gold mask when I am going to do something great so I glow a little more. I am shocked how soft my skin feels after using either mask. It is smooth, soothing and non irritating. I have been using vitamin C based face products so I was scared that it would mix, but it is fine." - Amazon Customer

Majestic Pure 24K Gold Scrub - Biotin, Collagen, VitaminE & Stem Cell

24K Gold Body Scrub is formulated with powerful ingredients like Biotin, Vitamin E, Stem Cell, and various natural nutrients. This gold body and facial scrub contains gold as one of its main ingredients, which is effective in hydrating and protecting complexion from stressors that can cause premature aging.

How to Use

Layer the 24K Gold mask on your face using a gentle brush. Avoid the eye area and keep the mask on for about 20 minutes. Rinse off and pat dry and feel how soft and tender it makes your complexion.

Pros

"I’m a bit obsessed with skin care products, and I will often spend more than I probably should for exceptional products. However, Majestic Pure’s line of skin scrubs are an amazing exception as they are reasonably priced and incredibly effective..." - Amazon Customer

grace & stella 24K Gold Face Mask (6-Pc) - Vegan

Looking for a way to restore your natural beauty? Try this vegan 24K gold collagen-filled hydrogel mask! Packed with nutrient-rich minerals, it will help revitalize and rejuvenate, is wonderful for brightening and even tone, giving you a youthful, awakened radiance.

Its unique formula is unlike any other gold facial mask out there! It contains Chondrus Crispus Powder, which is wonderful for brightening skin tone, adding even more vibrancy to your complexion.

How to Use

Gently apply the face mask to a clean face and leave it on for 20 minutes. Instead of rinsing off, massage the residue into your skin! You'll feel completely rejuvenated.

Pros

"Putting this mask on is like dipping my face into a Fountain of Youth! I will never buy another sheet mask again." - Amazon Customer

The Takeaways

The golden age of glamour is back! Gold serves as a key ingredient in a lot of masks and is slowly replacing familiar ingredients like silicone. Research shows moisturizers are topical products designed to improve and maintain the skin barrier function and to help prevent dry skin. It also results in a significant increase in skin hydration over time!

Gold skincare products often tout a variety of additional ingredients that complement the luxurious aura of gold itself. Among these, hyaluronic acid stands out as a popular choice due to its hydrating properties. Hyaluronic acid is a humectant that attracts moisture to the skin, helping to plump up fine lines and wrinkles, leaving the complexion looking smoother and more youthful. When combined with gold, it creates a synergistic effect, enhancing the skin's overall radiance and firmness.

Another common ingredient found in gold skincare products is vitamin C. Known for its antioxidant properties, vitamin C helps to protect the skin from environmental stressors such as pollution and UV rays, while also brightening and evening out skin tone. When paired with gold, vitamin C boosts the skin's natural luminosity, giving it a healthy, radiant glow. Together, these additional ingredients complement the inherent benefits of gold, creating a powerful formula that nourishes and revitalizes the skin, leaving it looking and feeling rejuvenated.

The best gold masks make you shine like a star! There are several brands that incorporate gold into their products, making it accessible to everyone. So, go ahead with your "no-makeup, makeup look", but add a dash of gold to the mix first!

How beneficial is gold mask for your skin?

These beautiful shimmering and luxurious skincare products don't just offer amazing aesthetic benefits– they also help reduce inflammation, provide antioxidant protection, fight acne, and reduce the appearance of aging!

How often should I use your 24K gold mask?

You can use this product as often as you'd like - 2 to 3 times a week should suffice, making sure you don’t stress your skin with too much exfoliation!

What is the best way to apply 24K gold mask?

Apply the 24K Gold mask to your face using your face brush or a soft brush, avoiding the eye area. Leave the mask on for about 20 minutes, then gently peel off in a upward motion from the outer edges. Rinse off and pat dry.